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Content Strategy for the Web book download

Content Strategy for the Web book download

Content Strategy for the Web. Kristina Halvorson

Content Strategy for the Web


Content.Strategy.for.the.Web.pdf
ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb


Download Content Strategy for the Web



Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press




To the prevalence of microdocument architectures across the Web, it is a small sideshow.” The web actually provides a lot of opportunity for structured authoring because you can easily put a form to content, providing a more controlled way to wrap content with semantic tags. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? That's what I do—somebody's finally named it. Contemporary websites offer more than just information about your company, contact information, and your product offerings. Your SEO strategy is very important to your overall web traffic strategy. There ARE content strategies that work. For planning, creation, & re-use of content: What content. A more in-depth angles than merely reusing the same topic in multiple places. How can you realize the value of content while planning for its long-term success? When & why; See Kristina Halvarson's book, Content Strategy for the Web. A content strategy is required to succeed. When I first heard the term “content strategist” a few years ago, I thought, Yay! €� due to how consumers & buyers are changing. On May 3rd and is currently available exclusively on iTunes. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. Check out this lengthy discussion on the content strategy group for different angles to explore here. His production and distribution company BelieveLTD is a two-time WEBBY winner, specializing in creating and building audiences for short form web content. There ARE best practices at this point that you can implement. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Content strategy and content marketing is quickly gaining ground.

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